The Premier of Ontario declared a State of Emergency due to the COVID-19 pandemic. As an introvert and full-time work-from-homer, I social distancing/isolation won’t affect my work too much. However, with my husband back at his duty station overseas, the kids (and their significant others) have come home. They are all either working or studying from home. So now, it is like I work in an office. I’m not complaining at all. I’m a mother-hen, and it’s nice to have my chicks close.
Wherever you are in the world, the situation is tough. Many small business owners work face-to-face with clients. They have decided for the safety of their families and their clients’ families, to cancel all appointments. I know that means a loss of income. As a small business owner myself, I understand what they are going through. To help my clients, I made some changes to my billing practices for the COVID-19 period.
I encourage all small business owners, even though they may be technically closed, to continue their marketing efforts. Reach out to your clients. Let them know you’re working on developing new resources and improving training. You’ll be ready when they are.
No clients? No problem! Now is the chance to:
- Update your business plan.
- Create a social media marketing plan.
- Write several blog posts and get ahead of the game.
- Develop a new presentation.
- Define your brand and get your logo, colours, and fonts consistent throughout your marketing materials.
- Source suppliers and find other resources.
- Get some sleep. It will help!
As a former professional organizer, I’ve always felt the need to “walk my talk.” Take advantage of this time in your home and home office to:
- Clear your closet and create a capsule wardrobe.
- Clear your inbox and organize your emails.
- Organize your hard drive and update your file & folder nomenclature.
- Deep clean your kitchen and organize your pantry. (Food banks are desperate for donations right now).
- Get your income taxes ready and clear out your filing cabinets.
As an introvert, I am quite comfortable with rarely leaving the house, but many people – especially our extroverted friends and family – are not. Please check in on your peeps. A smile on a video chat or hugs + kisses via email or phone call can mean a lot. Above all, take care of yourself and take care of each other.